henrymarshall.co.uk / toolkit

A few projects I've got to MVP stage and are adding real value to my day-to-day

A growing set of standalone tools for paid media planning, prospecting and relationship management โ€” currently password locked. If one of these would be useful to you, let me know and we can have a chat.

๐Ÿ”’ Private beta Built with Claude Live tools, real data
Locked
toolkit.henrymarshall.co.uk/forecast
Preview of forecast
Paid Media Forecast
EcommerceLead Gen
Monthly spendยฃ45,000
Blended CPAยฃ28.50
AOVยฃ86
Revenue m6ยฃ214k
Blended ROAS3.4x
12m LTV uplift+41%
Tool โ€” Planning

Forecast Calculator Live

Set a revenue target, then drag the levers until the numbers get you there โ€” budget, CPC, conversion rate, AOV, channel mix across Google and Meta. Dual-mode for ecommerce and lead gen, with LTV modelling so the plan reflects what a customer is actually worth, not just first purchase.

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Locked
toolkit.henrymarshall.co.uk/prospects
Preview of prospects
Prospect Pipeline
Identified7
Northbrook LivingDTC ยท HomewareNew
Fenwright LegalLead gen ยท B2BNew
In conversation4
Alder & VineDTC ยท DrinksWarm
Trailhead FitnessDTC ยท EquipmentWarm
Proposal2
Marlowe TravelLead gen ยท LeisureHot
Tool โ€” New Business

New Business Tracker Live

Every prospect on one board, organised by the month the revenue lands, not just pipeline stage. Heat columns from Medium to Meeting Booked, fee tracking per month, and a share link so the whole team sees the same picture. No CRM bloat โ€” add, move, follow up.

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Locked
toolkit.henrymarshall.co.uk/black-book
Preview of black book
Little Black Book ยท 116 contacts
JC James CallowayMarketing Director ยท Retail Spoke 2w ago
RB Rachel BrennanFounder ยท DTC skincare Due a check-in
TO Tom OkaforHead of Growth ยท Fintech 6 months quiet
PM Priya MehtaEcommerce Lead ยท Fashion Spoke 5d ago
Tool โ€” Relationships

Little Black Book Live

A personal CRM that opens with one nudge a day โ€” the single relationship most worth a word, based on how long it's been quiet. Contacts organised by recency and category, built from years of real correspondence, because the best opportunities come from people you already know.

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Locked
leads.henrymarshall.co.uk
Preview of leads
Prospecting Inbox
AllScalingNew advertisers
Hartley Home Co.Running 34 active ads ยท spend trending up 91
Beacon Coffee Roasters12 active ads ยท new creative every week 74
Wren & WillowFirst ads launched 3 weeks ago 68
Creative read: UGC-heavy, no offer testing, single landing page across all ads โ€” clear headroom on structure and creative diversity.
Tool โ€” Prospecting

Leads Inbox In build

An automated prospecting inbox that watches the Meta Ad Library, scores advertisers on activity and momentum, then runs an AI read on their creative to spot where the headroom is. Wake up to a shortlist of brands worth a conversation, with the angle already written.

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